Lomax, Wendy <br/><br/>
CIM coursebook 06/07 :   Analysis and evaluation / 
Wendy Lomax. 
 - [London] :  The Chartered Institute of Marketing (CIM),  c2006. 
 - 247 p.  
<br/><br/><label>ISBN: </label>9780750680059  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market research--analysis <br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.83   / LOM