TY  - BOOK
AU  - Ranchhod, Ashok
AU  - Marandi, Ebi
TI  - Strategic marketing in Practice
SN  - 9780750689618
U1  - 658.802 22
PY  - 2008///
CY  - Amsterdam
PB  - Elsevier Ltd.
KW  - Marketing strategies
ER  -