Lucas, Darrel B. <br/><br/>
Measuring advertising effectiveness / 
Darrel Blaine Lucas, Steuart Henderson Britt. 
 - New York :   McGraw-Hill,  [1964] 
 - xi, 399 p. ;  24 cm. 
 - McGraw-Hill Series in Marketing and Advertising. .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Research--United States<br/>Advertising effect.
<br/><br/><label>Dewey Class. No.: </label>659.1   / LUC