Marketing communications - Paper 7 :  Study text for exams in Dec 08 & Jun 09 / 
CIM. 
 - 7th ed. 
 - London :  Learning Media,  c2008. 
 - xxx,366 p. :  ill. ;  24 cm 
<br/><br/><label>ISBN: </label>9780751748680 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Information research
<br/><br/><label>Dewey Class. No.: </label>658.802  / CIM