Marketing management in practice - Paper 8 :  Study text for exams in Dec 08 & Jun 09 / 
CIM. 
 - 6th ed. 
 - London :  Learning Media,  c2008. 
 - xxviii,284 p. :  ill. ;  26 cm 
<br/><br/><label>ISBN: </label>0751748697 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8   / CIM