Managing marketing performance - Paper 11 :  Study text for exams in Dec 08 & Jun 09 / 
CIM. 
 - 5th ed. 
 - London :  Learning Media,  c2008. 
 - xxii, 344 p. :  ill. ;  24 cm 
<br/><br/>Includes bibliographic references and index 
<br/><br/><label>ISBN: </label>9780751748727 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing performance
<br/><br/><label>Dewey Class. No.: </label>658.8  / CIM