Broadbent, Simon  <br/><br/>
Spending advertising money:   An introduction to media planning, media buying and the uses of media research / 
Simon Broadbent. 
 - London :  Business Books Limited,  1975. 
 - xi, 368 p. ;  23 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising -- Costs.--Costs
<br/><br/><label>Dewey Class. No.: </label>659.1   / BRO