TY  - BOOK
AU  - Peplow, Reginald 
TI  - The good publicity guide
SN  - 0859692263
U1  - 659.2  
PY  - 1987///
CY  - London : 
PB  - Sheldon, 
KW  -  Publicity.
KW  -  Organisations
KW  - Manuals
KW  - Publicity
N1  - Table of Contents

Introduction
Planning the campaign
The nature of news
The value of a picture
The media
Other promotional methods
Conclusion
ER  -