TY  - BOOK
AU  - McGrath, Rita Gunther  
AU  - MacMillan, Ian C. 
TI  - Marketbusters
SN  - 1591391237
U1  - 658.40  
PY  - 2005///?]
CY  - Boston, Massachusetts : 
PB  - Harvard Business School Press, 
KW  - Strategic planning
KW  - Handbooks, manuals, etc
KW  - Market share
KW  - Customer relations
KW  - Management
ER  -