TY  - BOOK
AU  - Shanks,Bob
TI  - The cool fire: how to make it in television 
SN  - 039472285X
U1  - 791.45 
PY  - 1976///
CY  - New York
PB  - Vintage Books
KW  - Television broadcasting
KW  - United States
N1  - Table of Contents

The producer
The staff: princes and attendant players
Networks: History and structure
Syndication
Advertising agencies and sponsors
Talent agencies and personal managers
The business of television
Presentations
Production-before, during and after
Scripting : form and terms
Ratings, or the emperor's clothes
Technology and equipment
Public, pay, cable and cassette; Includes index
ER  -