Shanks, Bob <br/><br/>
The cool fire :  how to make it in television / 
Bob Shanks 
 - 1st Vintage book edition 
 - New York :  Vintage Books,  c1976 
 - xiii, 318 p. ;  21 cm 
<br/><br/> Table of Contents<br/><br/>The producer<br/>The staff: princes and attendant players<br/>Networks: History and structure<br/>Syndication<br/>Advertising agencies and sponsors<br/>Talent agencies and personal managers<br/>The business of television<br/>Presentations<br/>Production-before, during and after<br/>Scripting : form and terms<br/>Ratings, or the emperor's clothes<br/>Technology and equipment<br/>Public, pay, cable and cassette 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>039472285X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television broadcasting--United States
<br/><br/><label>Dewey Class. No.: </label>791.45  / SHA