TY  - BOOK
AU  - Davis, Scott M.
AU  - Dunn, Michael 
TI  - Building the brand-driven business: Operationalize your brand to drive profitable growth 
SN  - 0787962554
U1  - 658.827 
PY  - 2002///
CY  - Jossey-Bass
PB  -  San Francisco
KW  - Marketing
KW  - Product management
ER  -