Davis, Scott M. <br/><br/>
Building the brand-driven business :  Operationalize your brand to drive profitable growth / 
Scott M. Davis, Michael Dunn ; foreword by David A. Aaker. 
 - Jossey-Bass :   San Francisco,  2002 
 - 299 p. 
 - The Jossey-Bass business and management series .
<br/><br/><label>ISBN: </label>0787962554 9780787962555 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Product management
<br/><br/><label>Dewey Class. No.: </label>658.827  / DAV