Boyd, Harper W.  <br/><br/>
Advertising management :   Selected readings / 
Harper W Boyd, Joseph W Newman. 
 - Homewood, Ill. :   R.D. Irwin,   1965. 
 - xi, 569 p. :  ill. ;  23 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Advertising--Collections<br/>Publicity
<br/><br/><label>Dewey Class. No.: </label>659.1   / BOY