TY  - BOOK
AU  - Ivanovic, A.
AU  - Collin, P.H. 
TI  - Dictionary of marketing
SN  - 1904970044
U1  - 658.803  
PY  - 2004///
CY  - London
PB  - Bloomsbury
KW  - Marketing
KW  - Dictionaries
ER  -