TY  - BOOK
AU  - Wells, William 
AU  - Burnett, John 
AU  - Moriarty, Sandra 
TI  - Advertising : : Principles and practice 
SN  - 9780137833665
U1  - 659.1  
PY  - 1998///
CY  - Englewood Cliffs, N.J. : 
PB  - Prentice Hall, 
KW  - Advertising
ER  -