Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 7th ed. 
 - New Jersey :  Prentice Hall,  1996 
 - xviii, 712, [49] p. :  ill. (some color) ;  28 cm. 
<br/><br/><label>ISBN: </label>0131902083 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8   / KOT