The Advertising advantage. 

 - Boston, Mass. :   Harvard Business School Press,   c1991. 
 - vi, 73 p. :   ill. ;   28 cm. 
 - Harvard business review paperback series, no. 90044. .
<br/><br/><label>ISBN: </label>9780875842806 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising --Management. 
<br/><br/><label>Dewey Class. No.: </label>659.1   / ADV