McQuail, Denis  <br/><br/>
Mass communication theory :   An introduction / 
Denis McQuail. 
 - 2nd ed. 
 - London ; Beverly Hills :   Sage Publications,   c1987. 
 - 352 p. :  ill. ;   23 cm. 
<br/><br/><label>ISBN: </label>9780803980693 
<br/><br/><label>Subjects--Personal Names: </label><br/>Mass media.
<br/><br/><label>Dewey Class. No.: </label>302.2   / MCQ