TY  - BOOK
AU  - Fisher, Lionel L.
TI  - The craft of corporate journalism: writing and editing creative organisational publications 
SN  - 9780830413706
U1  - 070.486  
PY  - 1992///
CY  - Chicago
PB  - Nelson-Hall Publishers
KW  - Business writing
KW  - Journalism - Commercial
KW  - Journalism - Consumer
N1  - Table of Contents

The Organizational Communicator: Who, What, Why, When, Where
The Craft of Writing: First, a solid Grounding
Developing Style: The Personality of Your Writing
Starting with a Bang: Building Powerful Leads
The Feature Story
Writing the News: Still Five W's and an H
The Art of Interviewing: Worth the Digging
On Writer's Block, Jump-Starts, and Creativity
Defining, Shaping, and Tailoring Your Publications
Setting Your Publication's Style
Soupt to Nuts: A Menu for Every Palate
Involving Your Readers, Working with Others
Everything I Know and What I'll Never Understand; Includes index
ER  -