Fisher, Lionel L. <br/><br/>
The craft of corporate journalism :  writing and editing creative organisational publications / 
Lionel L. Fisher. 
 - Chicago :  Nelson-Hall Publishers,  c1992. 
 - xii, 146 p. :  23 cm. 
<br/><br/> Table of Contents<br/><br/>The Organizational Communicator: Who, What, Why, When, Where<br/>The Craft of Writing: First, a solid Grounding<br/>Developing Style: The Personality of Your Writing<br/>Starting with a Bang: Building Powerful Leads<br/>The Feature Story<br/>Writing the News: Still Five W's and an H<br/>The Art of Interviewing: Worth the Digging<br/>On Writer's Block, Jump-Starts, and Creativity<br/>Defining, Shaping, and Tailoring Your Publications<br/>Setting Your Publication's Style<br/>Soupt to Nuts: A Menu for Every Palate<br/>Involving Your Readers, Working with Others<br/>Everything I Know and What I'll Never Understand 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9780830413706 0830413707 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business writing<br/>Journalism - Commercial<br/>Journalism - Consumer 
<br/><br/><label>Dewey Class. No.: </label>070.486   / FIS