TY  - BOOK
ED  - Harvard business review
TI  - Managing product life cycles: From start to finish
SN  - 0875842771
U1  - 658.562  
PY  - 1991///
CY  - United States of America
PB  - Havard Business Review, 
KW  - Product life cycle.
KW  - New products
KW  - Marketing
ER  -