TY  - BOOK
AU  - Stapleton, John 
AU  - Thomas, Michael 
TI  - How to prepare a marketing plan: A guide to reaching the consumer market 
SN  - 0566077841
U1  - 658.802  
PY  - 1998///
CY  - England
PB  - Gower
KW  - Marketing
KW  - Management
KW  - Decision making.
KW  - Planning
ER  -