Stapleton, John  <br/><br/>
How to prepare a marketing plan :  A guide to reaching the consumer market / 
John Stapleton, Michael Thomas. 
 - England :  Gower,  1998 
 - xx, 332 p. :  ill. ;  17 cm. 
<br/><br/><label>ISBN: </label>0566077841 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management.<br/>Marketing --Decision making. <br/>Marketing--Planning.
<br/><br/><label>Dewey Class. No.: </label>658.802   / STA