TY  - BOOK
AU  - Baker, Michael J. 
AU  - Badot, Oliver 
AU  - Bernard, Ken 
TI  - Marketing: Theory and practice 
SN  - 9780333641828
U1  - 658.8  
PY  - 1995///
CY  - London
PB  - Macmillan Business
KW  - Marketing
ER  -