Marketing management / 
editors, A. van der Walt [and others]. 
 - 3rd ed. 
 - Kenwyn :  Juta & Co. Ltd.,  1996 
 - xxi, 619 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>9780702134432 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8   / MAR