Marketing research : 
The right way. 
 - Boston, MA :   Harvard Business Review,  1991 
 - 73 p. :  ill. ;  28 cm. 
 - Harvard Business Review paperback books. .
<br/><br/> Articles reprinted from the Harvard Business Review. 
<br/><br/><label>ISBN: </label>0875842763 
<br/><br/><label>Dewey Class. No.: </label>658.83   / MAR