Book, Albert C.  <br/><br/>
The radio and television commercial / 
Albert C. Book, Norman D. Cary, Stanley I. Tannenbaum. 
 - linconwood :  NTC publishing group,  1989 
 - ix, 222 p. 
<br/><br/><label>ISBN: </label>0844230979 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television advertising--United States.<br/>Broadcast advertising --United States. <br/>Radio advertising --United States. 
<br/><br/><label>Dewey Class. No.: </label>659.14   / BOO