Kotler, Philip  <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 9th ed. 
 - Upper Saddle River, N.J. ; [London] :   Prentice Hall International,  c2001. 
 - vi, 785 p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>9780130283290  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8   / KOT