Critical perspectives in public relations /
Jacquie L'Etang and Magda Pieczka
- 1st ed
- London ; Boston : International Thomson Business Press, 1996
- xv, 180 p. ; 24 cm
Table of Contents
1. Public Relations Education / Jacquie L'Etang and Magda Pieczka 2. Public Relations as Diplomacy / Jacquie L'Etang 3. Performance in Politics and the Politics of Performance: Public Relations, the Public Sphere and Democracy / Brian McNair 4. Public Opinion and Public Relations / Magda Pieczka 5. Corporate Identity and Corporate Image / Peter Meech 6. Corporate Responsibility and Public Relations Ethics / Jacquie L'Etang 7. Public Relations and Rhetoric / Jacquie L'Etang 8. Paradigms, Systems Theory and Public Relations / Magda Pieczka
Includes bibliographical references (p. 159-[172]) and index
0415123003
Social responsibility of business--United States Corporations--Public relations--United States