Smith, P.R.  <br/><br/>
The handbook marketing communications / 
P.R. Smith with Jonathan Taylor. 
 - 3rd ed. 
 - New Dehli :  kogan page India private ltd.,  2003 
 - xiii, 629 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>8175542330 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Communication in marketing. <br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.8   / SIM