TY  - BOOK
AU  - Smith, P R. 
TI  - Marketing communications: An integrated approach 
SN  - 0749426993
U1  - 658.8  
PY  - 1993///
CY  - London
PB  - Kogan page limited
KW  - Communication in marketing
KW  - Marketing
N1  - Include index
ER  -