Smith, P R.  <br/><br/>
Marketing communications :  An integrated approach / 
P R Smith. 
 - London :  Kogan page limited,  1993 
 - xvi, 602 p.  ill. ;  24 cm. 
<br/><br/> Include index. 
<br/><br/><label>ISBN: </label>0749426993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8   / SMI