TY - BOOK AU - Lovelock, Christopher H. AU - Weinberg, Charles B. TI - Cases in public and nonprofit marketing / SN - 089426012 U1 - 658.8 PY - 1977/// CY - Palo Alto, CA : PB - Scientific Press, KW - Nonprofit organizations KW - Marketing KW - Case studies. KW - Government business enterprises KW - Case studies N1 - Includes bibliographical references ER -