Lovelock, Christopher H. <br/><br/>
Cases in public and nonprofit marketing /  
Christopher H. Lovelock, Charles B. Weinberg. 
 - Palo Alto, CA :   Scientific Press,   c1977. 
 - x, 220 p. :   ill. ;  28 cm. 
<br/><br/> Includes bibliographical references. 
<br/><br/><label>ISBN: </label>089426012 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Nonprofit organizations --Marketing--Case studies. <br/>Government business enterprises --Marketing--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8   / LOV