Schmidt, Ruth A. Financial aspects of marketing / Ruth A. Schmidt and Helen Wright. - Basingstoke ; New York : Palgrave Macmillan, 2007. - xviii, 299 p. : ill. ; 25 cm. ISBN: 1033363781 Subjects--Topical Terms: Ratio analysis.Business enterprises --Finance.Financial statements. Dewey Class. No.: 658.8 / SCH