TY  - BOOK
AU  - Gummesson, Evert 
TI  - Total relationship marketing
SN  - 9780750654074
U1  - 658.8  
PY  - 2002///
CY  - Oxford ; , Amsterdam ; , Boston : 
PB  - Butterworth-Heinemann, 
KW  - Marketing
KW  - Management
N1  - Include index
ER  -