Gummesson, Evert  <br/><br/>
Total relationship marketing / 
Evert Gummesson.  
 - 2nd ed. 
 - Oxford ;   Amsterdam ;   Boston :   Butterworth-Heinemann,   c2002 
 - xiii [iii], 350 p. :  ill. ;  24 cm. 
<br/><br/> Include index. 
<br/><br/><label>ISBN: </label>9780750654074 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management<br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8   / GUM