TY  - BOOK
AU  - Britt, Steuart Henderson 
AU  - Boyd, Harper W. 
TI  - Marketing management and administrative action
SN  - 978-0070069497
U1  - 658.8  
PY  - 1968///
CY  - [London]
PB  - McGraw-Hill, 
KW  - Marketing
ER  -