Cooper, Donald R.  <br/><br/>
Marketing research / 
Donald R Cooper, Pamela S Schindler. 
 - New York :  Andy Winston,  2006 
 - xix, 790 p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>9780072837865 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.83   / COO