TY  - BOOK
AU  - Blythe,Jim
TI  - Essentials of marketing
SN  - 9780273717362
U1  - 658.8 22
PY  - 2008///
CY  - Harlow, England, New York
PB  - FT Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -