Blythe, Jim. <br/><br/>
Essentials of marketing / 
Jim Blythe. 
 - 4th ed. 
 - Harlow, England ;  New York :  FT Prentice Hall,  2008. 
 - xx, 335 p. :  col. ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273717362 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BLY