Jobber, David, 1947- Principles and practice of marketing / David Jobber, Fiona Ellis-Chadwick - 7th ed. - London ; New York : McGraw-Hill, c2013 - xx, 745 p. : ill. (some col.) ; 25 cm. Includes bibliographical references and index. ISBN: 9780077140007 Subjects--Topical Terms: Marketing.Marketing--Case studies.--Europe Dewey Class. No.: 658.8 / JOB