TY  - BOOK
AU  - Smith,P.R.
AU  - Zook,Ze
TI  - Marketing communications: Integrating offline and online with social media 
SN  - 9780749461935
U1  - 658.802 22
PY  - 2011///
CY  - Philadelphia, PA
PB  - Kogan Page
KW  - Communication in marketing
N1  - Includes index
ER  -