TY  - BOOK
AU  - Mooij,Marieke K.de
TI  - Global marketing and advertising: Understanding cultural paradoxes 
SN  - 9781412970419
U1  - 658.802 22
PY  - 2010///
CY  - Los Angeles
PB  - SAGE
KW  - Target marketing
KW  - Cross-cultural studies
KW  - Advertising
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -