Mooij, Marieke K. de,  1943- <br/><br/>
Global marketing and advertising :  Understanding cultural paradoxes / 
Marieke de Mooij. 
 - 3rd ed. 
 - Los Angeles :  SAGE,  c2010. 
 - xviii, 323 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781412970419 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Target marketing--Cross-cultural studies.<br/>Advertising--Cross-cultural studies.<br/>Consumer behavior--Cross-cultural studies.
<br/><br/><label>Dewey Class. No.: </label>658.802  / MOO