TY  - BOOK
AU  - Brennan,Ross
AU  - Canning,Louise
AU  - McDowell,Raymond
TI  - Business-to-business marketing
T2  - Advanced marketing series
SN  - 9781849201551 (hbk)
U1  - 658.804 22
PY  - 2011///
CY  - London, Los Angeles
PB  - SAGE
KW  - Industrial marketing
KW  - Case studies
N1  - Previous ed.: 2007; Includes bibliographical references and index
N2  - This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management
ER  -