Brennan, Ross,  1957- <br/><br/>
Business-to-business marketing / 
Ross Brennan, Louise Canning and Raymond McDowell. 
 - 2nd ed. 
 - London ;  Los Angeles :  SAGE,  2011. 
 - xxi, 386 p. :  ill. ;  25 cm. 
 - Advanced marketing series .
<br/><br/> Previous ed.: 2007. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management. 
<br/><br/><label>ISBN: </label>9781849201551 (hbk) 9781849201568 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing.<br/>Industrial marketing--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.804  / BRE