Fahy, John <br/><br/>
Foundationations of marketing / 
John Fahy, David Jobber. 
 - 4th ed. 
 - London :  McGraw-hill,  c2012. 
 - xxiv, 359 p. :  ill. (some col.) ;  26 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780077137014 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / FAH