Belch, George E.  1951- <br/><br/>
Advertising and promotion :  An integrated marketing communications perspective / 
George E. Belch & Michael A. Belch. 
 - 9th ed. 
 - Boston, Mass. :  Irwin/McGraw-Hill,  2012. 
 - xxxv, 769 p. :  col. ill. ;  29 cm. 
 - The Irwin/McGraw-Hill series in marketing .
 - Irwin/McGraw-Hill series in marketing. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071314404 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL